Hermes latest fashion sweater circulated on the Internet
The autumn and winter 2011 menswear show screenshots on the Hermes official website
microblogging crazy to pass a few days, the luxury brand Hermes tribute to the Chinese people's collective memory. The reason is that in the 2011 autumn and winter series of men, a similar to the last century, the popular "warm card" sweater. In recent years, the Western fashion industry set off a wave of "China fever". Its protagonist is the Jiefang Xie, Pidai we have already forgotten, and the appearance of coarse knitting sweaters, no doubt, is a fresh case.
Hermes new sweater familiar
Blue manual coarse knitting knitting, using 20 years ago, the most popular "Twisted stitch, or high collar design. This sweater 20 years ago, estimated that every mother are pure hand-private custom, was evaluated as "Hermes Mother gap is: 20 years behind".
Remember the "red white and blue snakeskin bag LV produced? The red and blue stripes of the package because, like the very workers often use the bags, once popular in the Chinese Internet. Now, Hermes as a men's high-necked sweater, but also is in the network hot.
From this picture, the microblogging spread of this sweater is very familiar, friends, "the cat skull, said:" primary school when my mom to call this style to me, was that old-fashioned. "Friends" Amber Aries said: "thoroughly backward 20 years my grandmother to my mother weave. "According to the collective memories of the netizens, this sweater in the early 1990s very popular, almost everyone who can put twelve to 10 years ago, this style has been" soil "to die simply embarrassed to wear out.
Hermes sweater trigger hot friends
Fashion itself as a topic there. In fact, Hermes held as early as January of this year, autumn and winter 2011 menswear show, this sweater has already appeared, At that time, fashion magazine, fashion week special reports, most can see the models wearing this sweater pictures of the catwalk, but did not cause any waves.
This sweater photos sent to microblogging is one of Shanghai's host, the afternoon of September 2, the iPhone client this photo uploaded to microblogging, and explains: "This is a Hermes preparing to introduce new sweaters, expensive. However, this style, I was in college when my mother gave me weave through a. Although the fashion circles have seen the figure of my mother, but the circle still has her legend "
The afternoon of September 4, VJ one hundred chocolate microblogging added: "This sweater is listed, priced at NT $ 34,000. Any child through the mother organization similar to the warm brand sweater shoes, mother of information can be sent to Hermes, and ask them missing no shortage of designers. "
Netizens for a variety of sweater features and memory than a very vivid, but have to say, the last to reveal the price, only touched the nerve of such a large area. Those who have been down to the bottom of the mothers who hand-woven sweaters, a cost of tens Hermes Kelly 32 hundred dollars, an issue of concern, so the civilian population (the key is low-tech imitation) luxury in China someone will buy it?
Of course. Your mother at home organizations, Hermes LOGO you? The second day of the goods in the Hermes store on the Hangzhou Tower was bought two. You need to warm, I love the LOGO, what they need have been.
fashion circles warmly embraced the 80's elements?
Microblogging on the transaction also fired in the traditional media crazy. The various social news reporters have to dig a pile of material, dug up a few social observers, trying to interpret and analyze the Hermes sweater LV snake belt, leap sports shoes, subtle correlation between the end of CK Melaleuca. And come to the conclusion of an exultation: the fashion circle warmly embraced in the 1980s elements.
Well, have to splash some cold water. First, Hermes sweater is pure 80's elements, it is debatable. On the pattern of many French handmade children's sweaters, the ingot needle cannabis needles are used, seen, this is not original, in the major industrialized yet universal, the collective memory of all mankind for the coarse rods sweater should be consistent the. In addition, this year's Hermes entitled "Contemporary Craft Master, which is a tradition from 1987, the annual design a theme, from the Mediterranean to Paris to India to dance, the sweater is in fact pay tribute but pay tribute to the Chinese elements, but Hermes Kelly 32 a thick stick knitting crafts behind the emotion.
The conclusion of the media circle so highly unified, perhaps with a less appropriate words to describe, is used, also helped a number of money. Seems to play the marketing bigwigs in the luxury ring, the Dan of the Chinese people generally is schoolchildren. Infiltration in the capital markets has long been the designer and CEO, I have always been at the conspiracy theory to guess their purpose.
what "warm card" Hermes sweater?
Fashion itself as a topic there. Snakeskin bag, take a look at LV in China in 2007 set off how the wave of an opinion than to pay big bucks in the media on advertising effects can be more better. Look at the leap in sports shoes, foreigners acquired a wear elven prince Orlando Bloom, the next wall of fragrant flowering walls. The last to earn the money of most people, foreigners up to the fresh but already the name of the banner of the domestic revival, many Chinese young people are willing to dig into their pockets.
The LV Pidai: 2007 models LV products available, so users can surprise. Made no imagination to see that one is almost exactly the same bag with red, white and blue snakeskin bag dangling in the hands of the supermodel will be confused that it seems that a "spoof". But this is not "spoof". The LV bag a asking price of at least � 600 (6000 yuan) in China around the railway station, four have seen the same style of bag, because it is of essential goods for workers to work! When the photo was spread on the Internet, many users on the network scoffed, "five, my classmates move to buy five, super useful, I joked with him, let him draw a LV chapter up. "
Followed by Calvin Klein (of CALVIN KLEIN, the introduction of black shoes, referred to as "CK"), then there are child wear white shoes in the gym class, some face-lift, has become a Hollywood actor Orlando Bloom shoes to wear in the studio. Similar pedal pants, sea-striped shirt. Originally in the country to sell tens of dollars "grassroots" has become thousands, even tens of thousands of "nobility".
Package with hot resembles Chinese hot-water bottle the Italian Bagigia tide, Only a few days, Taobao has been out of a bunch of Shopping. It seems that Bagigia enter the Chinese market has paved the way for even the brand inexplicable intimacy.
So, this year's fashion is popular wear Hermes knitting stick cannabis sweater, holding Bagigia the hot water bottle bags, carrying the LV snakeskin bags, then go to crowded buses, crowded subway, squeeze the Spring Festival. In short, to see such a person, we must Hold live.
how domestic products to be accepted?
Many users see these sky-high price of luxury is the brand of "stealing money", but a closer look, we can see these brands in the first reaction, not only to sell products, but also an idea: LV "Pidai, through a variety of packaging and means of propaganda, preached a" minimalist "model; Hermes coarse knitting, people feeling more back to his mother hand-woven sweater era.
Now, many domestic brands have started to build their own high-end brand, but even if some use the same raw materials overseas high-end brands, including the design team now, but can not be accepted by the market, the key lies in our lack of Hermes Birkin Bags commodity operation philosophy. "Made in China" (in China) has been the previous two years the pride of the Chinese people started to become the Chinese people's troubles. Domestics to raise not only scientific and technological content, but also need to start from the details of the business philosophy and product design and improve the cultural value of the product.
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