COACH (COACH) the leather leather new release
The the COACH (COACH) released a new quarter earnings, reported a 2012 fiscal second quarter sales increase of 15%. Can produce such a great report card, who is behind played a crucial role in it? The face of such a feat, Kou Chi in turn make what the strategic plan?
The the Chinese market
The accelerator sales growth.
American luxury brand COACH recently released a report of the second quarter of fiscal results, ended December 31, 2011 in the second quarter sales of $ 1.45 billion, compared to $ 1.26 billion the same period last year increased by 15%. The operating margin rose 35.9 percent a year earlier to 36%.The the past two years, China hailed as the greatest potential for sales of luxury goods market, the international big names have thrown an olive branch to China. Experts predict that China will soon overtake Japan to become the world's largest consumer of luxury goods. This in COACH earnings also verified its reported a second quarter the COACH North America same-store sales rose 8.8 percent, Japan's sales increased 6% in China are still selling strong performance, same-store sales amount to continue to maintain double-digit growth.
The China adopted the market can have such an outstanding sales performance in the Chinese market with COACH in the second quarter to open many stores have a certain relationship. Reported a second quarter of fiscal year 2012, the company in China, the new nine stores, including one in Hong Kong and eight in the Mainland, so that China's total number of stores reached 80. Although the total number of stores no market in North America and Japan, but the momentum from the development point of view, the Chinese market will be the main battlefield of the future development of COACH.The the male market
Focus of future development of the adopted COACHhas been COACH more to attract female consumers, especially the Chinese market especially. Many international brands optimistic about the male market, and frequently force COACH also clearly recognize that, only the rapid occupation of the male market, in order to better eating Chinese luxury consumption of this big cake.
Gradually scalemale consumption of luxury goods, Report Research Institute recently released the "2012 China's millionaires rich brands tend to report" mentioned in the male number of billionaires in China is far greater than the woman on the list, it is easy to see that, man ability to more consumption than women.
The UIBE luxury goods inResearch Center Executive Renzhou Ting said that the Chinese concept of men's consumption of luxury goods is undergoing a change, men might well become the main force of the Chinese luxury consumer.
Kou Chiresults, very impressive the achievements of their male business, its CEO Lew Frankfort said in 2012 the company plans to male business sales doubled, global sales of over 400 million U.S. dollars target . Will be further expansion of the male category of goods and business, increase the number of sales men of merchandise, thereby enhancing the operational efficiency of the stores.
COACH (COACH) the leather leather new release
The the COACH (COACH) released a new quarter earnings, reported a 2012 fiscal second quarter sales increase of 15%. Can produce such a great report card, who is behind played a crucial role in it? The face of such a feat, Kou Chi in turn make what the strategic plan?
The the Chinese market
The accelerator sales growth.
American luxury brand COACH recently released a report of the second quarter of fiscal results, ended December 31, 2011 in the second quarter sales of $ 1.45 billion, compared to $ 1.26 billion the same period last year increased by 15%. The operating margin rose 35.9 percent a year earlier to 36%.The the past two years, China hailed as the greatest potential for sales of luxury goods market, the international big names have thrown an olive branch to China. Experts predict that China will soon overtake Japan to become the world's largest consumer of luxury goods. This in COACH earnings also verified its reported a second quarter the COACH North America same-store sales rose 8.8 percent, Japan's sales increased 6% in China are still selling strong performance, same-store sales amount to continue to maintain double-digit growth.
The China adopted the market can have such an outstanding sales performance in the Chinese market with COACH in the second quarter to open many stores have a certain relationship. Reported a second quarter of fiscal year 2012, the company in China, the new nine stores, including one in Hong Kong and eight in the Mainland, so that China's total number of stores reached 80. Although the total number of stores no market in North America and Japan, but the momentum from the development point of view, the Chinese market will be the main battlefield click here to read more Hermes Kelly Bags of the future development of COACH.The the male market
Focus of future development of the adopted COACHhas been COACH more to attract female consumers, especially the Chinese market especially. Many international brands optimistic about the male market, and frequently force COACH also clearly recognize that, only the rapid occupation of the male market, in order to click here learn more Hermes Birkin 30cm information better eating Chinese luxury consumption of this big cake.
Gradually scalemale consumption of luxury goods, Report Research Institute recently released the "2012 China's millionaires rich brands tend to report" mentioned in the male number of billionaires in China is far greater than the woman on the list, it is easy to see that, man ability to more consumption than women.
The UIBE luxury goods inResearch Center Executive Renzhou Ting said that the Chinese concept of men's consumption of luxury goods is undergoing a change, men might well become the main force of the Chinese luxury consumer.
Kou Chiresults, very impressive the achievements of their male business, its CEO Lew Frankfort said in 2012 the company plans to male business sales doubled, global sales of over 400 million U.S. dollars target . Will be further expansion of the male category of goods and business, increase the number of sales men of merchandise, thereby enhancing the operational efficiency of the stores.
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