Stick to the brand identity Gap will close 200 stores worldwide

stick brand the identity Gap will close 200 stores around the world

40 consecutive years, Gap has always been pretty mother and yuppies the preferred the casual . They are able to cater to the pursuit of the fashion consumer tastes. Most of their consumers are a little surplus on hand, and the like practical clothes. But the situation has changed: Gap in the reduction of the scale.

consumer conference on the company website, the brand chairman and CEO of GlennMurphy announced in 2013, Gap will close 200 of the 900 shops around the world, will focus on Gap shape of modernization. He also admitted that the Gap did not try to attract minorities in the United States.

Murphy overemphasized move the positive side. He said it was "a great opportunity ... to increase in line with the trend of products ... to concentrate on the development of new product categories." Their marketing will be a change, "access to new consumers."

1969, the Gap in San Francisco the first store. When the planner is a businessman Don Fisher, he was died in 2009. They sell cotton clothing , and jeans , its easily cut, dominated the dress of the American middle class. Their clothing a kind of campus-style, but not rigid. The brand name is Fisher's wife, Doris, from the "generation gap (generationgap)" the word. The clothes they've just adapt to the new generation of consumers - they do not want to dress like their parents.

the Gap: Contemporary casual synonym for

the Gap still be used for the purpose. By virtue of the practical models and classic clothing, the U.S. chain become synonymous with contemporary casual wear. The enduring style in the store: chinos, jeans, white shirt. Recently, the design team has also changed, and high-end designer brand development to a new direction.

Gap Global PR person in charge of: Anita Borzyszkowska, 18 months ago, we concentrate on doing cowboy series, to view here to learn more Hermes Kelly 32 bags improve the fabric, fit and detail comparable to the $ 200 jeans, $ 20 jeans. "The recent They also do a "black pants" and "perfect pants" series. Borzyszkowska said: "find their place in the trend, the Gap is the most successful. Bell bottom pants and wide leg pants are good examples of these models is always attractive, whether you keep up with the trend."

Of

of Elle fashion editor Stacey Duguid said: the Gap decided to adhere to its own brand identity, never make a particularly large change in the trend. Gap clothing is usually one to recognize it, I consider In the current climate, not necessarily a bad thing. "

the brand has had a successful history of cooperating with designers such as Roland Mouret designed the dress, Alexander Wang designed hunting series. The previous quarter, in cooperation with the Italian fashion company Valentino, the introduction of a series: the Gap flagship khaki clothing folds and zipper. Stella McCartney's children's series - than High Street children's clothing high price, but very popular with consumers.

The

Therefore, Murphy, said the closure of stores and change of direction does not seem so bad. These initiatives show that the cotton price and consumption reduction, the fashion industry as a whole have been affected.

for this, Gap expanded its target customer base: their advertising is aimed at 25-30 year-olds and later extended to newborns and adults. Therefore, their consumer base than Topshop and H & M.

Grazia's fashion news editor Kay Barron, said: "People are very loyal for Gap. They know they will get what they credible, friendly, and basic models."

The the the Gap Chronicle:

In August

in 1969, Don and Doris Fisher in San Francisco opened the first Gap store.

1973, outside the region increased to 25 stores, including California.

In 1974

, Gap began selling its own brand of goods.

The 1984

resolutely to stop selling all brand clothing Levi's excluded.

In 1986

, the first GapKids store opened.

1987

, the first international store opened in London.

in 1990, launched the babyGap brand.

1991

, stopped selling Levi, only sales of the Gap brand clothing.

in 2004, Donald Fisher to step down, his son Robert took click http://www.shopbyhermes.com/hermes-birkin-30cm/ learn more Hermes Birkin 30 information over the position of the President. 2011, Gap announced the closure of 200 stores.

stick brand the identity Gap will close 200 stores around the world

40 consecutive years, Gap has always been pretty mother and yuppies the preferred the casual . They are able to cater to the pursuit of the fashion consumer tastes. Most of their consumers are a little surplus on hand, and the like practical clothes. But the situation has changed: Gap in the reduction of the scale.

consumer conference on the company website, the brand chairman and CEO of GlennMurphy announced in 2013, Gap will close 200 of the 900 shops around the world, will focus on Gap shape of modernization. He also admitted that the Gap did not try to attract minorities in the United States.

Murphy overemphasized move the positive side. He said it was "a great opportunity ... to increase in line with the trend of products ... to concentrate on the development of new product categories." Their marketing will be a change, "access to new consumers."

1969, the Gap in San Francisco the first store. When the planner is a businessman Don Fisher, he was died in 2009. They sell cotton clothing , and jeans , its easily cut, dominated the dress of the American middle class. Their clothing a kind of campus-style, but not rigid. The brand name is Fisher's wife, Doris, from the "generation gap (generationgap)" the word. The clothes they've just adapt to the new generation of consumers - they do not want to dress like their parents.

the Gap: Contemporary casual synonym for

the Gap still be used for the purpose. By virtue of the practical models and classic clothing, the U.S. chain become synonymous with contemporary casual wear. The enduring style in the store: chinos, jeans, white shirt. Recently, the design team has also changed, and high-end designer brand development to a new direction.

Gap Global PR person in charge of: Anita Borzyszkowska, 18 months ago, we concentrate on doing cowboy series, to improve the fabric, fit and detail comparable to the $ 200 jeans, $ 20 jeans. "The recent They also do a "black pants" and "perfect pants" series. Borzyszkowska said: "find their place in the trend, the Gap is the most successful. Bell bottom pants and wide leg pants are good examples of these models is always attractive, whether you keep up with the trend."

Of

of Elle fashion editor Stacey Duguid said: the Gap decided to adhere to its own brand identity, never make a particularly large change in the trend. Gap clothing is usually one to recognize it, I consider In the current climate, not necessarily a bad thing. "

the brand has had a successful history of cooperating with designers such as Roland Mouret designed the dress, Alexander Wang designed hunting series. The previous quarter, in cooperation with the Italian fashion company Valentino, the introduction of a series: the Gap flagship khaki clothing folds and zipper. Stella McCartney's children's series - than High Street children's clothing high price, but very popular with consumers.

The

Therefore, Murphy, said the closure of stores and change of direction does not seem so bad. These initiatives show that the cotton price and consumption reduction, the fashion industry as a whole have been affected.

for this, Gap expanded its target customer base: their advertising is aimed at 25-30 year-olds and later extended to newborns and adults. Therefore, their consumer base than Topshop and H & M.

Grazia's fashion news editor Kay Barron, said: "People are very loyal for Gap. They know they will get what they credible, friendly, and basic models."

The the the Gap Chronicle:

In August

in 1969, Don and Doris Fisher in San Francisco opened the first Gap store.

1973, outside the region increased to 25 stores, including California.

In 1974

, Gap began selling its own brand of goods.

The 1984

resolutely to stop selling all brand clothing Levi's excluded.

In 1986

, the first GapKids store opened.

1987

, the first international store opened in London.

in 1990, launched the babyGap brand.

1991

, stopped selling Levi, only sales of the Gap brand clothing.

in 2004, Donald Fisher to step down, his son Robert took over the position of the President. 2011, Gap announced the closure of 200 stores.