A Hermes scarf to go through the production of at least 18 months.

????????????????????of as the top luxury Hermes "border province, Mr. Lei was unexpected to act low-key, in all the text description, we only know that he thought the Hermes is not a luxury, but an exquisite handicrafts, but what is this "superb" should be how to interpret without knowing where known. Fortunately, the Hermes "beautiful dream" scarf Art Exhibition in March this year, came to Beijing, Mr. Ray is pleased to accept the "Bund" interview before the opening, before the visual Hermes Birkin 30cm arts and crafts, listen to his interpretation of exquisite and luxurious Hermes scarf .

Mr. Ray does not love to take pictures, even if the film only like pose, has over 20 years of experience in luxury management in Hermes surrounded, he knew, only a deep love from the heart on the brand can it run better, he did do the interview between the lines are all indicative of Mr. Ray Hermes and horses Shisi love of the towel.

B = "Bund"

L = Lei Wing Fat

B,: in September last year, Hermes "beautiful dream" scarf art exhibition on display in the Shanghai Art Museum, caused a great sensation at that time was how the idea?

L: Last year, Hermes was established 170 years, the global celebration of celebrations, the most important is undoubtedly the Fubao Avenue on the 24th, the French head office conducted a comprehensive renovation and expansion of . Of course, in China, the significance of 2007 is the tenth year of the brand into the Chinese market is also a Hermes scarf to the birth of the first 70 years. Silk Road from China, so we choose the performance of the scarf Art Exhibition, and invited the public to experience the magic of Hermes scarves Kingdom, as the birthplace of this high-quality raw materials caused by high esteem.

B:

this will not be used in Beijing's urban elements, such as the ancient walls, or the Forbidden City Temple of Heaven?

L: approximate installation art exhibition in Beijing and Shanghai are not much different, but because of the different venues, the exhibition layout will be the Shanghai Art Museum within a slightly different, but the exhibition does not refer to a particular city Hermes Kelly Bags mark.

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. B: Hermes theme of last year, "Dance of the Year, this year's theme is what? Organized by the theme of the Beijing Hermes "beautiful dream" scarves Art Exhibition will be reflected?

L: This year's theme is "Dream India year". "Beautiful dream" scarf Art Exhibition is a Hermes scarf last year the 70th anniversary of the birth of creation, so this year's annual title will not do well in the exhibition.

B: Hermes how to treat co-operation with the Chinese artists? A blend of Eastern and Western cultures, what impact will the Hermes and Hermes scarves?

L: contacts with the Chinese artists, this is in fact not the first time. 2001, store opening in Shanghai, Hang Lung, and Mr. Huang Doudou worked with director Li have also been awarded the 9th Deauville Asian Film Festival, sponsored by Hermes Award for Best Picture. Hermes is very respectful of cultures, each entering Hermes Birkin 30 a country, Hermes will be actively integrated into the local culture, cultural exchange is Hermes to be more creative inspiration, the spread of the company's cultural values ??and Humanities spirit, to share the Hermes has always respected the creative pursuit. Into our store, you can actually find a lot of products are related and different cultures. Course, the scarf is also a part of, such as: "Polo Chinois" (1994), Sichuan (1995), "Au fil de la soie" (1995). Each one with nature and history, tradition and various legendary Xixixiangtong.

B: Hermes what the new market initiatives in the 2008 Olympic year?

The

L,: 2008 Hermes the same meaning significant, because we have crossed the first decade of the milestone, Hermes and this fate fell into a new chapter. Addition to the "beautiful dream" scarf Exhibition will be held in Beijing in June will be unveiled in Beijing, China's largest store, and launched a new service concept. And not the Olympic Games in particular, a direct correlation, but by the Olympic spirit, we will always uphold the culture and spirit of Hermes, Hermes philosophy of life is communicated to more Chinese consumers will use our passion.

B: scarf in the entire Hermes product line as what kind of role? Why do you spend so much effort to organize the scarf exhibition Art of Hermes "beautiful dream"?

A total of 14 category boutique

L: Hermes silk scarf is one of the important products. Quarterly Hermes designed 12 new scarf patterns, each pattern has more than 12 kinds of color, in addition to select the past, the classic pattern of re-color, seasonal scarf series. A scarf to go through the production of at least 18 months duration in order to show in front of customers, showing the beauty of the neck between. The scarves Art Exhibition of the "beautiful dream" involves a total of 46 different designs of scarves, they are 70 years Hermes more than 1500 kinds of scarf design style, by the sixth generation members of the Hermes family, the current love the Mashi Artistic Director Pierre-Alexis Dumas, Mr. and exhibition installation artist Hilton McConnico Mr. common selection. Through the exhibition, we want not only to commemorate the 70-year history of the Hermes scarf, but also in order to share this adventure and silk and the public.

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